According to a new Gallup poll released in earlier this month, "7 in 10 Americans think marijuana use should be legal." As we know, cannabis is increasingly becoming part of our lives and culture. The stigma is fading and more adults are realizing the safe, enjoyable, and even healthy impact cannabis can have on their lives. Just take a look at the Cannabis Media Council's recent Clio award-winning "I'm High Right Now" campaign to see how the tide is turning. This is coinciding with more people turning away from alcohol- either for stints like Dry January and Sober October, or as a lifestyle choice to permanently cut back. In fact, reports abound that "Gen-Z drink on average 20% less than millennials." We at Kiva know better than anyone how much fun cannabis (and edibles) can be at a party, especially during the holidays, but we were intrigued to know JUST how many people in the U.S. are integrating cannabis into their holiday parties this year. So we decided to get some data! We worked with global market research firm The Harris Poll to survey over 2,000 adults about holiday entertaining and cannabis- and here's what we learned!
- 17% of American winter party hosts plan to serve cannabis products at their parties.
- Three in ten Americans aged 21+ prefer consuming cannabis to drinking alcohol at parties.
- 65% of Americans say one of the keys to a great party is inclusivity (e.g., making sure everyone has their preferred food/drink/cannabis product).
Is it time that you offer your friends and family an alternative to drinking at your holiday gatherings? Check out Kiva's limited edition holiday classics and grab them today to take your holidays to a higher level: Camino Holiday Punch gummies, Terra Peppermint Pattie Bites, and Kiva Mint Irish Cream Bar.
Methodology: The Harris Poll survey was conducted from November 7 - 9, 2023 and surveyed 2,042 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.7 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact us.