According to a recent Gallup poll released earlier this month, "7 in 10 Americans​ believe marijuana use should be legal." Cannabis is increasingly integrating into our lives and culture, shedding its stigma as more adults recognize its safe, enjoyable, and even healthful impact. This shift aligns with a growing number of individuals distancing themselves from alcohol, whether for temporary periods like Dry January and Sober October or as a permanent lifestyle choice to reduce consumption. In fact, there are reports indicating that "Gen-Z consumes, on average, 20% less alcohol than millennials." At Kiva, we understand the unique pleasures of cannabis, including edibles, and wanted to compare them to alcohol in terms of price, duration of effect, calories, sugar content, and overall experience. The results speak for themselves- cannabis comes out on top when compared to the average cocktail.


Alcohol Consumption

Source: “Is the Alcohol Industry Drying Up?”, World Finance, Jan. 4 2023

Price Comparisons

Avg Camino Price: $23 / 100mg pkg

-Source: OAK Harborside, Alameda Embarc, SF Moe Green’s websites. Low = $20, High = $25 for single cannabinoid Camino skus.

Avg Cocktail Price: $10-15 **

Prices continue to rise Yr/Yr, with a $1 / drink increase from ‘21-’22


A Semi-Scientific Study of American Cocktail Prices

Conor McLaughlin, 2019-06-24

Report: Average Cocktail Price Increased This Winter, Martini Gained Popularity, Vine Pair, Feb. 13, 2023

Length of Effect

Source: Alcohol Metabolism, Bowling Green State University Office of Recreation


Source: Medline Plus, Patient Instructions - Alcoholic beverages Calorie Count

Using an average of 150kcal per cocktail, which is the average caloric content of a vodka tonic, rum & coke, margarita, whiskey sour, and daiquiri. These are cocktails with a “lower” calorie content with respect to other cocktails that contain more sugar or dairy ingredients.



Spoon University, Your Favorite Cocktails Ranked By Sugar Content, July 14, 2017

Dental Nursing, Sugar content of most popular cocktails revealed, 04/06/2021

*Sugar content greatly depends on the type of cocktail. Espresso Martini = 25g, Mimosa = 20g, Tom Collins = 17g, Whiskey Sour = 9g, Daiquiri = 7g. Median sugar content = 17g



American Psychological Association, The use of cannabinoids for sleep: A critical review on clinical trials

ASPC Journal, Addiction Science & Clinical Practice, BMC Port of Springer Nature, Sleep abnormalities associated with alcohol, cannabis, cocaine, and opiate use: a comprehensive review

“Day After” effects / Hangovers


ASPC Journal, Annals of Internal Medicine, The Alcohol Hangover, June 6 2000

Science Direct, Pharmacology Biochemistry and Behavior,

Acute and residual mood and cognitive performance of young adults following smoked cannabis July 2020

NIH, National Library of Medicine, The “Next Day” Effects of Cannabis Use: A Systematic Review, Feb. 2023

  1. (1)Positive increase in mood up to 24hrs after cannabis consumption, minimal cognitive impairment. No negative physical symptoms ie nausea or headaches
  2. (2)Recent review article reports that cannabis has limited to no “next-day” effects/impairment.